Sony KDL-40W4000
Thursday, May 15th, 2008
I expect the Sony KDL-W4000 to be one of the most popular, if not the most popular HDTV of 2008. The 40-inch Sony Bravia KDL-40W400 is a very impressive looking LCD HDTV from Sony’s new W4000 series. The Sony KDL40W4000 is the new direct replacement of the KDL40W3000, which I currently own and love, so I expect a lot from the new W4000 version.
The 40-inch screen has a full HD 1080p resolution of 1920×1080 pixels for the very highest HD format and supports 24p for true 24 frames per second playback from sources such as blu-ray. The Sony KDL-40W4000 features Sony’s latest Bravia Engine 2 image processing technology to produce the best results from all sources by reducing noise, enhancing colours and contrast while keeping all the fine details.
The LCD screen of the Sony KDL40W4000 is a 10-bit panel, which can produce 1024 shade of graduation between colours, rather than the standard 256 which are found of the common 8-bit LCD screens in most HDTVs. Along with a high contrast ratio of 33,000:1, Live Colour Creation and x.v.Colour provide vivid and natural colors with deep black levels for the best viewing experience.

A great new feature of the KDL-40W4000 is Sony’s Picture frame mode, which allows the HDTV to display images rather than a blank black screen when not in use. You can use your own images or photos via the USB port.
Three HDMI 1.3 inputs, PC VGA input, 2x Scart, component, and composite inputs provide great connectivity on a very impressive looking LCD HDTV.



3M has been touting its mini-projectors for some time now (along with many others), but it looks like they’re now finally a bit closer to landing in an actual product, with Samsung reportedly set to begin offering them later this year. What’s not clear, unfortunately, is whether the projectors will actually be built into the cellphones (and if so, which ones), or simply offered as an attachment of some sort, but either way you can apparently expect to pay between $200 and $400 for the chance to spread a bit of visual pollution.
